Of Cultural Movements

Globalization:
The process of globalization is characterized by 2 main concepts:

1. Idea
2. Computer & Technology

The process of globalization is characterized by the fact that it doesnot have boundaries - it is open to everyone. The fact that an idea can be explored and presented openly provided a greater opportunity to individuals.  For example, Sabeer Bhatia was just a drop out from his college when the idea of Hotmail struck to him. The idea was accepted in the market and it had many takers.

Globalization furthers easy exploration by making technology accessible to everyone. It thus assumes a democratic status. Computer and technology are the major factors providing momentum to globalization. The mantra of globalization is mobility, speed, dynamism and fast pace. The era of globalization sees an upward trend in movement. Movement of not only people, but funds, technology, ideas, income, etc.

Glocalisation:
The manifestation of global ideas into local environments is colloquially called glocalization. Glocalisation is the appropriation of the global into local.

Mc Donaldization:
The a-contextual prototyping of built forms is termed as Mc Donaldization. It is the establishment of visual identity of a built form in space which disregards specificities of a place.

Coca-colization:
It is a term used pejoratively to imply the rise in western consumerist culture and westernization (rather Americanization?) of all cultures in general.

Summarized over discussion with Padma Desai in 2007-8. The above explanations must not be taken as precise or accurate.