Thursday, September 11, 2014

New Terms and Discussions 3

Out of box experience (OOBE): The OOBE experience is the design of the set of emotions that you go through when you unpack and reveal a new object to yourself. The narrative that gets created in the step by step opening of a box sliding and flipping layers of covering and plastic to decipher a newly purchased product offers a thrill, which is carefully thought of. In the industry, designers give it a lot of importance, and is known as the design of "Out Of Box Experience".

Lane boulder: A car on a lane on a freeway / highway driving slow resulting in all the remaining cars that follow to slow down, eventually causing traffic.

Small term pain for long term gain: The phrase is self explanatory, but quite well put.

Self help industry: Marketing and designing products in a human-starved developed economy as something that can be assembled and constructed by the "self", eventually turning every product or idea into self-help business model.

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