Monday, January 23, 2012

Techno Cultural Schisms


Today morning as soon as i entered office i saw parmeshwar and we involuntarily struck off a casual conversation. He passing told me that he forgot his mobile phone at home. As he was leaving, he remembered something and turned back. He asked me if he could borrow my phone to make a call at his home. Initially i felt he wanted to inform his parents that they must not call him during day in case they wanted to contact him. But he went on saying later that he must inform someone at his him to switch off his phone.

I offered him my new touch screen Samsung ace and he was perplexed. He honestly and boldly requested me to dial his residence number passing a quirky remark on 'touch screens'. I enjoyed it. He waited patiently for his mother to pick up and respond. As soon as his mother picked up, she herself reminded him of the fact that he had forgotten his mobile at home. Going on further he asked his mother to switch off his phone. He waited for his mother to get his phone and then began: "press the button on top left and the bottom left...', and then kept on repeating... Although his mother tried hard, she couldn't figure it out. He went on explaining her to press the 'red' button. She didnot register. Paro silently gave up as if he already anticipated his mother's failure. He concluded suggesting her to get it switched off from his father.

This is the story of our struggle with the technological revolution. We crib, talk, try, cry and adjust with technology. We use universal references like top, bottom, red, white, etc to make others understand about it. These references too fail. The idea of serial pressing and operations donot work. Manuals of technical languages for operating gadgets fear away the older generations. The older generation would have been happier if they only had to press a single button. Or just pick up a call like that on the landline. For some.like marketing people, such struggles become USPs of their innovated products that resolve some cultural issues in technology. Others build up on agencies that can demonstrate to them...

Inspite of all this, i think we can only get to the next level of technology digesting the half baked developments in this sector.

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